Strategy
Aperol
Aperol is the iconic Italian aperitif brand, globally recognized as a symbol of conviviality and shared social moments. Defined by its distinctive taste and signature bright orange color, it has secured a leading position in the culture of aperitivo in Italy and worldwide.
We developed a strategy integrating NFC technology to enable direct interactions between consumers and the brand. Each event was designed as an immersive, interactive experience, allowing participants to engage with Aperol in a seamless and innovative way.
