Apicoltura Tait
Developed entirely by Carlo Bazzolo, founder of 3.2 Comunicazione, the project focused on the design of packaging for a beekeeping company producing 100% natural honey, with the aim of enhancing not only the brand but also its craftsmanship and authentic Made in Italy heritage.
Packaging
For the packaging development, we collaborated with Grafiche Antiga S.p.A., which engineered custom die-cut solutions for the structure. The result is a jar design featuring a hexagonal shape that, when arranged horizontally in sequence, evokes the visual structure of a beehive. The outcome is a product that is simple, natural, and artisanal, yet defined by a strong and distinctive identity.
Agorà Award
The recognition received through the Agorà project enabled the national launch of Apicoltura Tait honey, significantly increasing sales and strengthening its positioning across specialized retail channels.
