Collanti Concorde
Collanti Concorde is a fast-growing company operating in the powder coating and digital coating sector. The company has undertaken a significant path of growth and innovation to strengthen its market positioning in a structured and sustainable way.
Website
The website was redesigned with a new structure and layout, creating value and delivering a smooth, user-friendly experience. The updated architecture is both elegant and professional, ensuring strong performance in product exploration and presentation. The refined visual system helps highlight product strengths, while the minimal yet impactful design reinforces quality and corporate values, strengthening the company’s digital presence.
AI Virtual Assistant – Dr. Charlie
An AI-powered system was integrated into the website through a virtual assistant named “Dr. Charlie,” designed to provide real-time responses to user inquiries and support product discovery throughout the digital experience.
Press Office
As a communication and press office partner, we conducted an interview with the company CEO and developed an industry article focused on sustainability and the SICAM international trade fair. The article was subsequently published in the national newspaper Il Sole 24 Ore.
Corporate Identity
Following an in-depth analysis, we proposed a refined evolution of the brand identity, reinterpreting the existing color system and enhancing the overall design language. Tradition and future converge: the updated palette introduces a more contemporary visual direction, while maintaining a strong connection to the brand’s heritage and recognizability.
Trade Fair Stand Design
We designed a new exhibition stand for the SICAM trade fair. The corporate colors were emphasized through a clean and impactful visual system, incorporating elements such as banners and totems to communicate technical product information. The stand also highlighted a key innovation: an AI virtual assistant integrated into the company website, designed to actively engage visitors and enhance customer interaction.
